Getting Ready for Small Business Saturday 2018

Here are some of the steps that you should take to prepare for Small Business Saturday.

Small Business Saturday is an American retail holiday that encourages consumers to support their local small businesses during one of the biggest shopping seasons of the year.  This year, Small Business Saturday falls on the 24th.  As a business owner, you can use Small Business Saturday to attract new customers and increase your sales.  Here are some of the steps that you should take in preparation for this important day.

Organize an Event

To celebrate Small Business Saturday, you should hold an event in-store or online.  During your event, you should offer special discounted pricing and other incentives.  For instance, you can include a free gift or entry into a raffle event with every purchase.  Additionally, you can also offer customers free refreshments or invite them to enjoy live entertainment.  By making an effort to do something special for this Small Business Saturday, you can attract new customers and really get your company’s name out there.

Promote and Advertise

Once you have an event planned, make sure you advertise it on several different platforms.  For instance, you should be sure to hang promotional materials in your actual store.  You should also make sure to post the event information on your company’s website and social media accounts.  This will allow you to reach a larger online customer base.  Finally, if you can afford it, you should also take out advertisements in your local newspaper or on local tv stations.  This advertising method will help you appeal to an older customer base that might not be as active online.

Check and Update Your Commercial Coverage

Before Small Business Saturday officially arrives, you should review your various commercial policies to ensure that your coverage is up-to-date.  Because you will likely receive a greater number of customers on this day, you want to ensure that you have the right coverage to address any potential accidents.  Having updated coverage will help you avoid any accidents come Small Business Saturday.

These are some of the steps that you should take to get ready for Small Business Saturday.  Do you need help with your small business insurance?  Then contact the experts at Robert J. Los Insurance Agency in Hamburg, New York.  Our dedicated team is ready to assist you with all your commercial coverage needs today.